- Paper Pulp
Le Coq Sportif
Paris 2024 Olympics Timepiece Packaging
Opportunity
XLINE PARIS, a French luxury point-of-sale design company, entrusted us with an exciting opportunity to create a packaging solution for Le Coq Sportif’s 2024 Paris Olympics limited-edition watch
This project offered a unique blend of the heritage and sophistication of the French sportswear lifestyle brand with the grandeur of the Olympics.
The Process
Inner grooves that held the insert perfectly to ensure the watch would stay in its place when the box is opened.
Outer notch on the edge of the box to let the enclosing band sit flush with the edges of the rim.
To maintain the integrity of the band and increase its lifespan, we chose a non-stretchy material and closed the ends with an elastic.
This design detail allows enough stretch to easily remove the band and unbox the product while not affecting the band’s appearance over time.
The Outcome
After several rounds of prototyping and feedback, XLINE and Le Coq Sportif settled on a refined watch box design that perfectly encapsulated the spirit of the Paris 2024 Olympics.
The final packaging featured a three-piece system with a sleek, rounded outer box made with sustainable paper pulp material; a half-moon shaped insert of the same material; and a French color palette band to complete the package.
